Marketing that moves. Branding that sticks.

At Elevated Brand, we don’t just market—we build brands people love. As a boutique marketing consultancy and Fractional CMO partner, we blend strategy, creativity, and data-driven insights to help businesses grow, connect, and stand out.With deep expertise in branding, holistic marketing, and go-to-market strategy, we’ve worked across fitness, health & wellness, and beauty—partnering with both industrty leading brands and scrappy startups. We bring the best of both worlds: big-brand thinking with the agility, mindset, and resourcefulness of a startup.What sets us apart? We’re consumer-obsessed, results-driven, and fueled by passion. Every engagement is a collaboration, and we don’t just hand over a strategy—we roll up our sleeves to bring it to life. Whether you're launching, scaling, or redefining your brand, we’re here to make sure you don’t just compete—you lead.

Let's connect: [email protected]

01 Branding

From insights and architecture to creative campaigns, we craft brands that people actually remember (and love)._{• Brand Architecture
• Master Brief & Brand Book Creation
• Strategic Brand Planning & Development
• Brand Creative Development & Copywriting}

02 Holistic Marketing

Integrated marketing campaigns that don't just make noise - they make an impact._{• Digital Marketing
• Social Media
• Influencer Marketing
• Email
• Partnerships
• Activations & Events}

03 Strategy

Insights-driven, customer-first, and always results-focused._{• Positioning & Targeting
• Direct-to-Consumer
• Business-to-Business
• Cross-Functional Team Leadership}

The Elevated brand Approach

1. Consumer-Centric

We start with your audience—deeply understanding their needs, behaviors, and aspirations to build authentic connections that resonate.

2. Data-Driven

Insights power everything we do. We use data and analytics to guide strategy, optimize performance, and track meaningful results.

3. Passionate & Creative

Creativity fuels impact. We bring fresh ideas, genuine enthusiasm, and a collaborative spirit to every brand we touch.

4. Tangible Results

We’re focused on what matters—delivering clear, measurable outcomes that drive growth and move your business forward.

Case Study

Repositioning a Modern DTC Brand

Human Touch has been a leader in high-performance massage chairs and recovery technology for over 45 years. But while its innovation remained cutting-edge, the brand’s marketing, customer experience, and identity had fallen behind. Anchored in its legacy reputation and reliant on a shrinking segment of B2B and distributor-based sales, it was struggling to connect with today’s wellness-conscious, lifestyle-driven DTC consumer.That’s where I came in. As a fractional CMO for Human Touch, I led a strategic brand refresh, developed a modern, emotionally resonant DTC marketing strategy, and laid the foundation for sustainable, consumer-led growth. Working ~10 hours per week, I focused on high-impact initiatives—from repositioning the brand to mentoring the internal team and implementing current DTC best practices.

• Read the full case study here

About Erika

Founder & Principal

Erika Weiss is a brand builder, marketing strategist, and creative powerhouse who knows how to turn businesses into beloved brands. With a career spanning big-name giants to disruptive startups across entertainment, fitness, health & wellness, and beauty, she brings a rare blend of strategic rigor and creative firepower to every engagement.From leading marketing teams at The Walt Disney Studios, 20th Century Fox, and The Beachbody Company to helping high-growth startups carve their niche, Erika is a consumer-obsessed, data-driven marketer who doesn’t just create campaigns—she creates connections. Her expertise lies in crafting integrated marketing strategies that inspire action, ignite brand love, and drive real, measurable results.Her secret weapon? The ability to fuse data-driven insights with passion and creativity—turning customer behavior into marketing magic. As a Fractional CMO, she helps brands find their unique voice, stand out in competitive markets, and build long-term growth.Beyond consulting, Erika shares her knowledge as a Professor of Marketing at Loyola Marymount University, where she mentors the next generation of brand and marketing leaders. She holds a BA from Barnard College, Columbia University (Phi Beta Kappa, Magna Cum Laude) and an MBA from the Kellogg School of Management at Northwestern University.Whether she’s shaping brand narratives, leading high-impact campaigns, or teaching the art and science of marketing, Erika brings energy, expertise, and a relentless drive for excellence to everything she does.

"Erika’s impact was immediate and lasting—her organizational skills and efficiency transformed our marketing operations. She played a pivotal role in reshaping our brand narrative, bringing fresh perspectives while staying true to our core values. What sets Erika apart is her ability to both strategize and execute, ensuring every initiative exceeds expectations. Beyond her expertise, she brings energy, professionalism, and a collaborative spirit that makes her an invaluable asset to any team. If you want a marketing leader who delivers results and elevates team dynamics, Erika is the one."

— David Wood

CEO OF INTERACTIVE HEALTH (HUMAN TOUCH | RELAX THE BACK)

"Erika brought a fresh, strategic perspective to Hidden Crown. She spearheaded a rebrand, and integrated it across multiple consumer touch points, including a modernized ecommerce experince. Navigating a complex cross-functional environment, she balanced speed with deep customer research, uncovering insights that ensured we got it right the first time - which led to measurable improvements at launch. Erika is a rare kind of marketing leader who seamlessly combines creativity with execution, delivering both vision and results."

— Shannon Pappas

PRESIDENT OF CONSUMER BRANDS, BEAUTY INDUSTRY GROUP

"Erika’s passion for branding is contagious. And it’s not just about making things look good—she builds real connections between brands and customers, constantly optimizing ways to strengthen engagement."

— Bridgette Orten

FOUNDER AND CEO OF MOVEMENT ADS

"It’s rare to find someone who can seamlessly blend strategy, creativity, and execution. Erika delivers sharp insights, innovative creative direction, and the operational leadership to make it all happen."

— Andrew Wyant

CEO OF INTERNATIONAL SPORTS SCIENCES ASSOCIATION (ISSA)

"Erika’s leadership, strategic thinking, and business acumen are unmatched. She is a powerhouse partner who brings vision, expertise, and an unwavering commitment to everything she does."

— Tammy Pham

CEO OF CONSCIOUS PARTNERS

[email protected]

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